Strengthening Customer Persuasion Through exbody System Adoption
Ceragem Welllounge is more than just a massage chair experience space; it's a healthcare lifestyle space that suggests healthy habits and helps customers understand their own body conditions.
In an effort to enhance this customer journey, the Eunpyeong Newtown branch has adopted the exbody posture analysis system, building a stronger connection between Ceragem product consultations and direct product experiences.
Why was posture analysis necessary?
Ceragem products are designed based on various benefits such as muscle relaxation, spinal care, and posture improvement.
However, from a customer's perspective, it is not always easy to immediately understand "why this product is necessary for me."
By providing a visual representation of the customer's body condition through posture analysis, and actually showing spinal alignment, shoulder and pelvic balance, and postural imbalances with data and images, a consultation approach can be applied that enhances the validity of product recommendations.
Examples of How Ceragem Wellounge Utilizes [the exbody System]
- Conducting posture measurement upon customer visit.
- Providing a detailed explanation of musculoskeletal condition based on measurement results.
- Providing guidance on the connection between imbalances in the spine, pelvis, and shoulders, and related pain areas.
- Explaining the connection to Ceragem product features and encouraging experience.
The consultant can explain the correlation between the posture analysis results and the automatic acupressure and thermal massage functions of Ceragem products, recommending a product trial that is most suitable for the customer's physical condition, rather than simply making a sale.
Designing experience focused on customer feedback.
Customers can check numerical values for their body's left-right balance, spinal alignment, and neck-waist angles, and then directly experience Ceragem products, allowing them to personally feel the potential for positive changes in their body.
This experience not only increases trust in the product but also helps the trial space to be recognized as a premium healthcare space focused on consultation, rather than just a display area.
The introduction of the exbody system at the Ceragem Welllounge Eunpyeong Newtown branch is completing a persuasive structure where customers can accurately understand their own bodies and experience products tailored to their needs.
The exbody system can bring significant persuasiveness in demonstrating that the way healthcare products are experienced is expanding beyond simple usability to a 'service where you directly check and manage changes in your body'.
Ceragem Welllounge Eunpyeong Newtown Branch
- Address: 66-27 Jingwan-dong, Eunpyeong-gu, Seoul, Republic of Korea
- Tel: 02-6954-7315
- home page: https://www.ceragem.co.kr/wellcafe/welllounge.asp
※ This article is automatically translated by Yandex Translate.
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